Tara Remenyi

GSD League is a consulting business focused on strategic business planning. They were looking to standardize their branding and establish their identity with a new logo that visualized their core concepts: "good ideas" and "accomplishing tasks". The client requested that 2 images be somehow present in the logo: a lightbulb and a check mark. Also that the colour green be used.

I provided preliminary sketched with the requested iconography, in black and white first so the client could focus on the design. Once the design had been chosen, several colour variations were provided. From there a final logo was chosen.