Legacy Project Marketing Material
Client:
Bruce Dwyer
2018
The program coordinator of Algonquin College's Aviation and Business Management program was looking to start a project that would encourage the students of the program to, essentially, "leave equipment better than they found it". The hope was to start the project with the graduating class of 2018 and have following grades continue the legacy. The client required a simple informative website and a large scale poster to hang at the flying school where the students completed their flight training.
I had complete creative freedom with this project but an extremely tight budget and timeline. I created a clean and modern logo to build a brand identity oof of. A clean and modern website was built next using navy blue as a primary colour, since it was a favorite choice out of the color variations provided. Lastly, a poster was designed following the design of the website to ensure branding continuity.